The quiet leak in your business
Your database is the most valuable thing you own. And it's going quiet.
Out of everyone you closed in the last five years, how many have you actually spoken to in the last ninety days? Not a mass email. A real conversation.
For most agents the honest answer is a handful. That gap has nothing to do with the job you did. It comes down to who stayed in touch.
- You mean to keep up with people. There's never time.
- You don't have a reason to reach out that doesn't feel like a sales call.
- By the time you remember the anniversary, it's weeks late.
It isn't a discipline problem. It's a system problem. And it's quietly handing your easiest deals to whoever stayed in front of your clients.
The cold sphere calculator
See what your cold sphere is costing you.
Most of your repeat and referral business comes from a warm core of your database. When that core goes cold, the deals don't disappear. They go to whoever stayed in touch. Put in your numbers and I'll show you the figure.
If 25% of your sphere drifts cold, roughly $18,000 of repeat and referral commission is sitting in the part of your database nobody is working.
An estimate, not a promise. The point is the order of magnitude.
Book my free sphere auditWhy this exists
Every other option still leaves the work on your desk.
You have four ways to handle your sphere, and you've probably tried a few. Do nothing, and watch it cool. Buy a CRM, which is one more login that expects you to run it. Hire a part-time VA, who needs hiring, training, and tends to move on. Or use one of the new AI apps, which is still software you have to operate.
Every one of them hands the work back to you. That's the gap I built Kindwork to close. I don't sell you a tool to run. I run your sphere for you.
Every CRM expects you to operate it. I don't. I run yours.
What I do for you
I keep your sphere warm, organized, and worked. Every day.
Everything below runs on my side. You see it as replies in your inbox, and a short email on Friday.
Personal notes, from your own address.
A few short, human emails a day go out to your past clients, written the way you write, from your email address. Not a newsletter, not a blast. A note that reads like you sat down and sent it.
I read every one before it goes.
Nothing reaches your past clients that I have not read first. Every batch gets checked by a person, not just a filter, so nothing goes out with the wrong name or the wrong tone.
Your database, built and kept current.
You hand over your contacts however you keep them. I clean them up, organize them, and maintain them from there. You never open a spreadsheet or tag a record.
Replies land in your normal inbox.
When somebody writes back, it arrives like any other email, because it is. You answer it yourself, the way you always would. That conversation is yours.
One short email every Friday.
A plain summary of what went out and who replied. It takes a minute to read, and it is the only thing the service ever asks of your attention.
No Kindwork account, nothing to learn. I run it.
How it works
You're live in a few days, and almost none of it is on you.
Hand me your database.
Export your contacts however you keep them, a CRM, a spreadsheet, an old address book, and send them over. I load, clean and organize all of it.
Tell me how you sound.
You fill out a short voice profile: how you talk, what you'd never say, the details that make your outreach feel like you. About fifteen minutes.
Click one button.
One Google approval screen connects your email so the notes go out from your own address, not mine. That is the last thing the setup asks of you.
I run it from there.
A few personal notes a day start going out to your sphere, and I read every one before it sends. Replies come straight to your inbox. On Friday you get a short email telling you what happened.
Your contacts and your data stay yours the whole way. No long contract. If you ever leave, you walk out with everything.
Pricing
What it costs, and what it replaces.
A part-time assistant who could do this runs somewhere around $1,200 to $2,000 a month, and you would still have to hire, train and manage them. A sphere CRM is cheaper, but it is one more thing you have to operate. We are neither. I run the whole thing for you.
$450
a month, flat
No per-deal cut, ever.
You pay a flat rate and keep every dollar of your commissions. I never take a piece of a deal.
There is also a one-time setup fee. What that runs depends on what is actually in your database, how many contacts there are and what state they are in, so I assess it on the audit call rather than guessing at it here.
Setup covers the full build plus one custom automation for the way you work. Small tweaks are always included. Anything larger, I scope with you first.
Nothing is locked
No contract. Cancel any month. Your database is yours the whole time, and it leaves with you.
We do not promise you listings, referrals or reply rates, and we are not going to imply them either. What you get instead is that you are never stuck.
Built around you
Your business isn't a template. Your setup isn't either.
Every agent works a little differently. Maybe your top referrers should hear from you on a different rhythm than everyone else. Maybe the people from one brokerage era get a different note than the ones from another. Maybe there is a group you want left alone entirely. Your setup includes one custom automation built around how you already run your business. Small adjustments after that are always included. If you think of something bigger down the line, I'll scope it with you.
Who actually runs this
A person reads every note, before it reaches anyone.
This is the part most software gets wrong. Your past clients are people you have stood in a kitchen with. What goes to them should not be generated and fired off unread. So it is not. I run the system, and I read what it writes before any of it leaves your address.
“Your next client is probably someone who already knows you. The hard part was never earning the relationship. It's keeping it warm while you're busy closing. That's the one thing I run for you, every day, in your voice. You keep selling. I make sure your sphere never goes quiet.”
Questions, answered straight
A CRM is software you operate. This is me operating it for you. You never log in, never tag a contact, never build a workflow, because there is nothing for you to log into. I hold the database and I run the outreach off it.
No. ChatGPT is a blank box you have to prompt, every time, forever. This is a service. I build your database, I write in your voice, I send from your address, and I read every note before it goes out. You are not operating a tool.
For your past-client and sphere work, it does the part most assistants do slowly and inconsistently, without the hiring, training or turnover. It is not a general assistant for everything in your business. It runs your sphere, and that is on purpose.
Yours. Early on you answer a few questions about how you write, what you would never say, and the details that make a note sound like you. Everything that goes out is written to that.
I do. Nothing reaches your past clients that I have not read first. A person checks every batch, so a note with the wrong name or the wrong tone does not leave. You are not asked to review a queue, because the whole point is that the work does not come back to you.
It lands in your normal inbox like any other email, because it is one. You answer it yourself, the way you always would. I do not sit in the middle of your conversations.
Never. Your contacts and your data are yours, and exportable, the entire time. There is no long contract. If you ever leave, you take everything with you.
Three things, once. Your contacts, a few questions about how you write, and one click to connect your email. After that the service does not ask you for anything.
Then you stop. There is no contract and no minimum term, so you can cancel any month, and your database leaves with you. I do not promise you listings, referrals or reply rates, and I am not going to imply them either. The exit is your protection.